Seth is pointing out again some of the problems with today's top online / internet / SEO marketing plans. They want to take shortcuts. They'll do anything outside of their real business model to cheat a customer into choosing them.
Just say what you do and do what you say. That's one I have to work on every day, and maybe it's good for businesses to live by this too.
Don't pay a dime for marketing that spams or takes shortcuts. Just make it clear and easy for your audience. Seth calls it transparency and accuracy... you could also just call it "honesty."
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