Radiohead, one of the world's most popular rock bands, is selling their new album in various formats directly from their site. But for just the download of the music, fans have the option of what to pay beyond the small processing fee. It's like an honor system. Common sense says that most of the downloaders will pay nothing, but the beauty is that they must provide their detailed contact information, so Radiohead will definitely get to market to their listeners directly with tour info, merchandise sales and new releases. Brilliant!
