Sep 22, 2007

Make sure you know what you want your website to do

There are only so many reasons for your business to have a website. Make sure you know what you want your website to accomplish, and once you pick your reasons, make sure you're fulfilling each one as simply and user-friendly as possible.

  • Tell people about your business, service and/or products

  • Tell them enough about your business to get them to contact a sales person

  • Sell your items/service, 24-7 online

  • Promote your company 24-7 online in search engines (the new "phone book")

  • Enable two-way communication between company and customers, employees and partners (blogs, instant chat, email, form data... etc.)

  • Learn more about your customers and what they value; what they're looking for

Sep 18, 2007


I always love going to Chick-Fil-A. They seem to be one of the few "every day" brands that manages to be consistent in product and service.

Tonight I realized for the umpteenth time that when I eat Chick-fil-A, there's never anywhere to put ketchup for the fries. Every time I ask for ketchup, and every time I remember that my only option seems to be ripping open the paper/foil bag that holds the sandwhich. There's a ketchup problem at Chick-fil-A!

Sell a "ketchup bucket." Like a small version of pudding cup, with removable foil top. Buy it for a dime and sell it for a quarter... I'd buy it. And I would enjoy my fries more too!

(like this, but ketchup)

Sep 9, 2007

If you have to lead people...

check this guy out. If you manage any kind of team, I'd study everything you can find about this guy. He's the best coach alive for people who have to be prodded to do their best, and at making something work out of what you have to work with.