Dec 16, 2007

It's Good to Self-Google

I've been Googling myself for several years. It's good because with so much info out there, it's good to know what info might be out there about you. You can bet your future boss or spouse will Google your name. If there is any negative information, you might have to do some work to fix it.

You can counter it by doing your own AdWords Campaign, in which you can ensure your chosen information about yourself is at or near the very top of the results page. I've been running mine for over 4 years. Google "Kirk Lancaster" and you'll see my little ad.

Often you'll have people and companies with the same name show up in the results, and you actually have to advertise and optimize your site in order to have someone find you quickly.

The point is you have to make sure your name and your company's name is fairly clean in the results of internet searches. Google yourself. It's good for you to know what's out there.

Here's a good article at about it.

Dec 13, 2007

Perfect Example of Getting Customers Involved

Can't write it up any better than this. And this will work for small companies too. Example: A landscaping company could have a "Worse Lawn in Town" contest and give away a lawn makeover. Not a bad way to get people to talk about your company. Think locally!

I'll probably even pick HD over Lowe's on my next trip.

Dec 10, 2007

Ahhh, the Joys of Christmas 2007

Ahhh, the joys of Christmas 2007... a huge variety of Christmas songs old and new downloaded from iTunes, shopping online from our favorite e-tailers, and avoiding the inconsistent service of local retail.