Can't write it up any better than this. And this will work for small companies too. Example: A landscaping company could have a "Worse Lawn in Town" contest and give away a lawn makeover. Not a bad way to get people to talk about your company. Think locally!
I'll probably even pick HD over Lowe's on my next trip.
http://www.ajc.com/business/content/business/stories/2007/12/12/depot_1213.html
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