Do a search in Google for "Panama City restaurants," and you will find that this popular beach town does not have a single restaurant advertising directly. Sure, they may be in some of the travel content and local business chamber sites, but they're not right there in your results, saying "Come eat at Flamingo Joes, the best restaurant on the Beach!" (which it is, in many categories.)
Once these small businesses realize how affordable it is to be listed right there in Google, Yahoo, MSN (or Live... whatever they're calling themselves now), they can't say no.
Google has not peaked. Wow.
